Canadian Olympic Committee

Situation

The Canadian Olympic Committee needed to build excitement for the London 2012 Summer Olympics, while introducing elite summer athletes to a nation of winter-sport lovers.

Solution

Give Your Everything was the creative platform we came up with, that drove all creative across every channel in the weeks and months leading up to the Games, along with the rapid creation of real-time digital ads during the Games.

Elements

Creative Platform, Advertising, Digital, Web, Social, Print, Broadcast, Experiences

One Key Takeaway

That a small but mighty team of creatives, accounts, and strategy can move mountains together.