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Work   //   About   //   Contact

The Jane Goodall Institute of Canada

Situation

The Jane Goodall Institute of Canada had a revitalized mission, but their website and materials still reflected their outdated messaging, while also needing a technical overhaul to boot.

Solution

We reframed the JGIC’s mission, vision, and impact to the world through the strategy, content, design, and build
of their new website, along with the creation of a :90 manifesto video and various marketing materials.

Elements

Website, Video, Print, Direct Mail

One Key Takeaway

The power of working with the same, multi-talented team across both a large web build and a scripted :90 video in terms of the unity of the creative vision.

Agency & Timeframe

Stack Creative, 2021-22

My Role

Creative Direction
Strategy
Business Development & Scoping
Operations
Agency Ownership

Team

CD: Stuart Thursby
DN: Holly Truax
CW: Graham Mutch
UX: Geoff Weeks
DV: Jon Waller, Linn Øyen Farley
SEO: Zaira Gaudio-Fry
QA: Emily Wiens
PM: Kasandra Comeau
AU: Pirate Audio (VO & Mix)
ED: Chris Reesor (Editing)

Get in Touch

stuartthursby@gmail.com
LinkedIn

© 2022 Stuart Thursby

Projects

Canadian Olympic Committee
Governance Solutions
Jane Goodall Institute
Mars-Wrigley
Mercedes-Benz
Save the Children
Tafelmusik
World Vision

Additional work examples available upon request.

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