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Mercedes-Benz wanted to highlight both its new vehicles, as well as its innovative Mercedes Me Connect app, during the 2018 Montreal and Toronto Auto Shows.


The Mercedes-Benz booth emphasized the power of personal touch, allowing people to interact with a car live- streamed from London (UK) using the app. This was augmented by wooden keychains with visitors’ selfies laser printed on it, and a gauntlet of social creative across all the new models for one of the world’s premier auto brands.


Concepts, Booth Creative, Social

One Key Takeaway

That you can fairly easily live-stream a car from across the world, and laser-print a selfie on a wooden keychain in under 5 minutes. Production!

Agency & Timeframe

BBDO, 2017-18

My Role

Art Direction


ECD: Trent Thompson
ACD: Ian Martin, Angela Hamil
AD: Stuart Thursby, Jayme Fairbridge
CW: Owen Milburn, London Choi, Dom Raso
PM: Bryan Hill

Get in Touch

© 2022 Stuart Thursby


Canadian Olympic Committee
Governance Solutions
Jane Goodall Institute
Save the Children
World Vision

Additional work examples available upon request.

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