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World Vision


World Vision, in partnership with our friends at The Moment, developed a global product to provide life-saving tools for people living in fragile places, and it needed arresting messaging, landing pages, and creative to drive new, flexible donations.


A global creative platform that hinged on how life can change in a flash, expressed through digital ads, email strategy and creative, and a new donation tool to provide easier, flexible ways to donate. Everything was packed up into a robust set of templates, and UX and creative guidelines for each WV office to follow.


Messaging, Creative, User Flows, Landing Pages, Custom Donation Tool, Email Strategy and Creative, Global Creative and Messaging Guidelines

One Key Takeaway

That a campaign can only work if the messaging, creative, user flows and actions all tie together, while considering technical variabilities across markets.

Agency & Timeframe

Stack Creative, 2018-19

My Role

Creative Direction
Business Development & Scoping
Agency Ownership


CD: Stuart Thursby
AD: Mark Ovsey
CW: Sabrina Christo
DN: Erin McPhee
UX: Geoff Weeks
PM: Natalie Syer

Creative Platform and Social Ads
Creative and messaging oriented around the insight that life can change in an instant in dangerous contexts – and that flexible, responsive help is therefore needed.

Landing Page Design, Copy, UX, User Flows, Content

Donation Module
An innovative new donation module to encourage flexible giving that leads with donation cadence first, amount second. This was critical, as World Vision needed a way to flexibly assign donation dollars to where the need was highest.

Email Strategy, Design, Content

Global Messaging, Creative, and Implementation Guidelines for WV Offices to Implement

Get in Touch

© 2022 Stuart Thursby


Canadian Olympic Committee
Governance Solutions
Jane Goodall Institute
Save the Children
World Vision

Additional work examples available upon request.

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