Governance Solutions

Situation

Governance Solutions have been delivering certifications, resources, consulting, and education to boards and directors for 30+ years, across 3 sub- brands — and a unified brand system and marketing approach was needed.

Solution

We redesigned all 3 brands to maintain key heritage elements while charting a striking new, unified design direction, along with updates websites, course materials, and marketing collateral.

Elements

Brand Strategy, Brand Design, Messaging, Website, Course and Marketing Materials

One Key Takeaway

That 3 related brands can easily share one design DNA, and connect both
to the past and future of the overall brand — without sacrificing variability, uniqueness, or distinct focus for each.

Agency & Timeframe

Stack Creative, 2020-21

My Role

Creative Direction
Strategy
Business Development & Scoping
Operations
Agency Ownership

Team

CD: Stuart Thursby
DN: Holly Truax
CW: Graham Mutch
STR: Vicki Waschkowski
UX: Geoff Weeks
AM: Amy Kozbial
DV: Sandbox

Brand Elements
New logos, a refined colour palette, and a unified system of dots and dashes across all 3 sub-brands, based off the core “pillar” from the original logo, and extending the concept of governance to a pen for individual directors.

Websites
UX, Graphics, and Content for the corporate website for each sub-brand, with a holistic content strategy that linked content across all 3 websites to create one “governance ecosystem” across the brands.

Get in Touch

stuartthursby@gmail.com
LinkedIn

Projects

Canadian Olympic Committee
Governance Solutions
Jane Goodall Institute
Mars-Wrigley
Mercedes-Benz
Save the Children
Tafelmusik
World Vision

Additional work examples available upon request.