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Mercedes-Benz

Situation

Mercedes-Benz wanted to highlight both its new vehicles, as well as its innovative Mercedes Me Connect app, during the 2018 Montreal and Toronto Auto Shows.

Solution

The Mercedes-Benz booth emphasized the power of personal touch, allowing people to interact with a car live- streamed from London (UK) using the app. This was augmented by wooden keychains with visitors’ selfies laser printed on it, and a gauntlet of social creative across all the new models for one of the world’s premier auto brands.

Elements

Concepts, Booth Creative, Social

One Key Takeaway

That you can fairly easily live-stream a car from across the world, and laser-print a selfie on a wooden keychain in under 5 minutes. Production!

Agency & Timeframe

BBDO, 2017-18

My Role

Art Direction

Team

ECD: Trent Thompson
ACD: Ian Martin, Angela Hamil
AD: Stuart Thursby, Jayme Fairbridge
CW: Owen Milburn, London Choi, Dom Raso
PM: Bryan Hill

Get in Touch

stuartthursby@gmail.com
LinkedIn

© 2022 Stuart Thursby

Projects

Canadian Olympic Committee
Governance Solutions
Jane Goodall Institute
Mars-Wrigley
Mercedes-Benz
Save the Children
Tafelmusik
World Vision

Additional work examples available upon request.

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