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Work   //   About   //   Contact

Save the Children Canada

Situation

Save the Children Canada had not yet established itself as the go-to children’s rights organization in Canada, despite 100+ years working with children in danger areas around the world.

Solution

We repositioned the organization through the development of a new brand platform and tagline, and created the digital brand campaign to re-introduce this new vision to the public.

Elements

Brand Platform, Messaging, Tagline, Awareness Campaign

One Key Takeaway

That a brand identity is centred as much on ideas and copy as it is on graphics, and a complete shift in tone and focus can give a brand new legs, without changing the core visuals and assets.

Agency & Timeframe

Stack Creative, 2021

My Role

Creative Direction
Business Development & Scoping
Operations
Agency Ownership

Team

CD: Stuart Thursby
DN: Holly Truax
CW: Graham Mutch
STRAT: Sage Management Advice

Get in Touch

stuartthursby@gmail.com
LinkedIn

© 2022 Stuart Thursby

Projects

Canadian Olympic Committee
Governance Solutions
Jane Goodall Institute
Mars-Wrigley
Mercedes-Benz
Save the Children
Tafelmusik
World Vision

Additional work examples available upon request.

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