Save the Children Canada

Situation

Save the Children Canada had not yet established itself as the go-to children’s rights organization in Canada, despite 100+ years working with children in danger areas around the world.

Solution

We repositioned the organization through the development of a new brand platform and tagline, and created the digital brand campaign to re-introduce this new vision to the public.

Elements

Brand Platform, Messaging, Tagline, Awareness Campaign

One Key Takeaway

That a brand identity is centred as much on ideas and copy as it is on graphics, and a complete shift in tone and focus can give a brand new legs, without changing the core visuals and assets.