Work   //   About   //   Contact

Work   //   About   //   Contact

World Vision

Situation

World Vision, in partnership with our friends at The Moment, developed a global product to provide life-saving tools for people living in fragile places, and it needed arresting messaging, landing pages, and creative to drive new, flexible donations.

Solution

A global creative platform that hinged on how life can change in a flash, expressed through digital ads, email strategy and creative, and a new donation tool to provide easier, flexible ways to donate. Everything was packed up into a robust set of templates, and UX and creative guidelines for each WV office to follow.

Elements

Messaging, Creative, User Flows, Landing Pages, Custom Donation Tool, Email Strategy and Creative, Global Creative and Messaging Guidelines

One Key Takeaway

That a campaign can only work if the messaging, creative, user flows and actions all tie together, while considering technical variabilities across markets.

Agency & Timeframe

Stack Creative, 2018-19

My Role

Creative Direction
Strategy
Business Development & Scoping
Operations
Agency Ownership

Team

CD: Stuart Thursby
AD: Mark Ovsey
CW: Sabrina Christo
DN: Erin McPhee
UX: Geoff Weeks
PM: Natalie Syer

Creative Platform and Social Ads
Creative and messaging oriented around the insight that life can change in an instant in dangerous contexts – and that flexible, responsive help is therefore needed.

Landing Page Design, Copy, UX, User Flows, Content

Donation Module
An innovative new donation module to encourage flexible giving that leads with donation cadence first, amount second. This was critical, as World Vision needed a way to flexibly assign donation dollars to where the need was highest.

Email Strategy, Design, Content

Global Messaging, Creative, and Implementation Guidelines for WV Offices to Implement

Get in Touch

stuartthursby@gmail.com
LinkedIn

© 2022 Stuart Thursby

Projects

Canadian Olympic Committee
Governance Solutions
Jane Goodall Institute
Mars-Wrigley
Mercedes-Benz
Save the Children
Tafelmusik
World Vision

Additional work examples available upon request.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google