Those were the words spoken by Dan Wieden in the documentary Art & Copy about what makes great creative tick — and it's been part of my creative approach ever since.
I’m a Creative Director based in Toronto with a 15-year track record of building and leading teams alongside rolling up my sleeves and getting the work done.
My focus has intentionally blended the concepts and craft of advertising, digital, XM, and brand, although my firm belief is that the best work isn't a one-off, but that magical mix of a spark of an idea that's got enough legs to work well across every execution needed.
I am currently available for new opportunities.
A little about where I've worked, what I've done, where I've taught, awards won and judged, and the like.
Writing aloud on my creative philosophy, agency practices and services, and the wild, wacky, and wonderful creative business we're all in.