Boring is bad. Let’s not make that.
I’m a Creative Director based in Toronto with a 15-year track record of building and leading teams alongside rolling up my sleeves and getting the work done.
My creative career has blended the hell out of the concepts and craft of advertising, digital, experiential, and the web, working at some of the best shops around — BBDO, Cossette, Proximity, Array of Stars, FCB/SIX, Teehan+Lax, Trajectory, DDB, DARE, Edelman, and many others.
Heck, for a few years there, I even started and ran my own boutique shop, Stack Creative. Every day running Stack was an MBA, but I wound it down to focus on my two favourite parts of this business: the creative work itself, and the people.
My core belief is that the best creative isn't a one-off, but that magical mix of a spark of an idea that's got enough legs to work across the board. That’s why I’ve charted the path I have to date, refusing to stick to one media or method or agency size, but learning from all of them.
It’s a fun business, and I love it with my all my heart. Drop me a line if you’d like to make some creative magic together.
Making the work sing, and building the creative team up to perform as strongly as can be. Working across disciplines, building and guiding teams, making the work better every time out, and building bridges with strategy, accounts, production, and clients are what bring me to work with a smile every day.
Concepting and crafting the hell out of everything from 360º campaigns to websites to brand identities to experiential to CRM to augmented reality (AR) experiences. Concepts are supreme, but they’re ultimately only as good as the craft with which they're executed, so I've built a T-shaped skillset by adding the thinking and tactics of UX, UI, and Graphic Design.
My 4+ years of running my own shop with a great team but without partners was quite the bootcamp, not to mention my time as ACD at FCB/SIX and CD at Array of Stars. Pricing, pitching, positioning, consulting, client relations, hiring, management, contract law, finance, and more — no stone was left unturned in terms of learning experiences!
While the journey was invaluable, what it validated most to me was that sharing the leadership load is 100x more effective and fun, so I deliberately wound Stack down in 2022 in search of making a bigger impact as part of larger creative-focused pastures.
Creative is paramount, but it's gotta have a reason to be. I've augmented my creative brain with experience across UX and IA, business and brand, and channels to help connect every dot.
Great work is rarely a one-off, but part of a richer whole. I'm not a fully-fledged strategist or UX or product designer, but I like the way their brains work, and I love working with them to make the work as on point as it can be.
Freelance creative direction, art direction, and design work for clients, friends, collaborators, and co-conspirators. Focused primarily on advertising (360º, traditional, digital) and experiences (web, AR, XM).
KEY CLIENTS
Confidential, IC Savings, TD, Wealthsimple.
KEY AGENCIES
Cossette, John St, Quake, Smith+Mason, Salesloop, Wealthsimple
PROJECT TYPES
Advertising, CRM, Experiential, Social, Web
Creative Director at Array of Stars, the innovation partner agency that creates enhanced experiences built for attention across digital, physical, and virtual realities.
KEY CLIENTS
Compass Data Centres, Frank Walker, Google, Moccasin Identifier, ROM, Spin Master
PROJECT TYPES
AR, XM, Web, Video – plus a lot of pitches, creative strategy, levelling up cross-departmental processes, and a heaping help of agency self-promotional work.
Stack was my own shop, a boutique creative agency that built websites, brand identities, and campaigns for growing companies on the rise.
Founded it without partners, and proactively decided to wind the shop down after a stellar 4-year run in order to pursue more creative-specific opportunities. Every day felt like an MBA, and I had a hell of a good time with my team, clients, and partners.
KEY CLIENTS
Algoma University, BILD GTA, Canadian Women & Sport, CocoaVia, Delta Growth, Digital Research Alliance of Canada, Focus Asset Management, Friends of Ruby, Governance Solutions, HealthPartners, IC Savings, ICLS, Jane Goodall Institute, Mars-Wrigley, Memory Labs, The Moment, Mother Raw, Parallax, Save the Children, Taggart Group, Tafelmusik, World Vision.
PROJECT TYPES
Websites, Advertising, Strategy, Content, Branding, Messaging, TV, Video, Design
Freelance advertising and design work for several of Toronto's best and brightest agencies and people.
KEY AGENCIES
BBDO, DDB, Idea Rebel
KEY CLIENTS
Keurig, Kraft, McDonald's, Mercedes-Benz, Rogers, Samsung
PROJECT TYPES
Advertising, CRM, Experiential, Social, Web
Design-focused ACD at the hottest data/tech/creative shop in town, and quite possibly the world.
KEY CLIENTS
Azamara, Canada Student Loans, CIBC, Made in Space, PFlag Canada, Primus
PROJECT TYPES
Advertising, CRM, Experiential, Social, Web
Blended role of senior-level Art Direction, Graphic Design, andUX Design within the in-house agency that was part of the national tech consultancy (now part of MNP).
KEY CLIENTS
Astley Gilbert, FRHI Hotels & Resorts (Fairmont Hotels et al), Loblaws, Mattamy Homes, Saputo, Scotiabank Blue Nose Marathon, Tourism New Brunswick, Travel Yukon, WWF Canada
PROJECT TYPES
Web, Enterprise-Level Digital Product, Social, Advertising
Freelance projects with some of the best folks around, in both Toronto, Canada as well as Berlin, Germany.
KEY AGENCIES
AJ&Smart, BF Design, DARE, Edelman, Ryan Edwards, Teehan+Lax, Trajectory, T4G
KEY CLIENTS
Art Canada Institute, Bioré, Bombay, BourbonFM, Chang School of Continuing Education, David Sanders, Deutsche Telekom, Fringe Festival, Georgian College, Grey Goose, Letsfeedback, Monoqi, Ontario Real Estate Association, Powerade, Rheingau Founders, Robert Kerr Foundation, Schutzklick, Scotiabank, Shipwire, Startup Messiah, Story Planet
PROJECT TYPES
Advertising, Branding, Digital, Social, Web
Joined Canada’s Digital Agency of the Year at the height of it success within the BBDO and Omnicom networks. One hell of a first major gig that still influences my thinking and craft to this day.
KEY CLIENTS
Bayer, BlackBerry, Campbell Soup Company, Canadian Olympic Committee, Gillette, HP, Ontario Ministry of Health, Partnership for a Drug Free Canada, RBC, Rogers, SiriusXM, Soulpepper Theatre, Starbucks, Swiss Chalet, Ve'ahavta, Whiskas
PROJECT TYPES
Advertising, Digital, Social, Web, CRM, OOH, TV
