Great creative work combines the spark of an idea with fundamental DNA that can evolve over time. Creative matters a great deal (and it's the part I love the most), but I don't believe that you can properly evaluate the work unless the whole team has a solid grasp on the customer, the business, the challenge, the opportunity, and the wider context.
This is why I've charted a career path that mixed together large agency and small agency; digital and mass; branding and web; tech and traditional.
Digital is the main trunk of my tree of knowledge and experience, but I've added to this with branches in Branding, Traditional Advertising, UX and Product, CRM and Direct, Creative Strategy, Tech and Production, Management, and since 2018, All Things Agency Ownership And Leadership.
My career started with an internship at Ryan Edwards before I joined Proximity Canada as an Art Director at the height of its success in 2010. Stints both full-time and freelance followed at AJ&Smart (Berlin), BBDO, Cossette, DARE, DDB, Edelman, FCB/SIX, Idea Rebel, T4G, Teehan+Lax, and Trajectory at various levels from Art Director to Associate Design Director, and in 2018, I took this experience and started my own agency, Stack Creative.
The last 4+ years have been an exhilarating journey with Stack. I’m proud of the work we made, I’ve built and nurtured a dynamic team that I cherish, I hold our roster of clients dear, and I learned countless things along the way. But as fulfilling and successful a ride as it’s been, owning and operating Stack as a solo founder has validated to me that what I love most about this business isn’t about holding all the legos or wearing all the hats.
Going forward, I’m looking to partner with other leaders and makers as part of a bigger team, so I can in turn make a more meaningful and focused impact through what I’m best at and love the most: creating the best work possible, while growing and empowering the team.
Whether you’re looking for creative direction, freelance art direction or design, someone to partner up with on an adventure, or simply to catch up over coffee or a pint — shoot me an email. I’d love to connect with friends and co-conspirators both old and new.
Art Directors Club
New York Festivals
Humber College, 2016
Red Academy, 2017