Jane Goodall Institute

Reframing the mission, vision, and impact of one of the world's critical conservation and animal rights organizations.

The Jane Goodall Institute of Canada had a revitalized mission, but their website and materials still reflected their outdated messaging, while also needing a technical overhaul to boot. Our solution was to reframe the JGIC’s mission, vision, and impact to the world through the strategy, content, design, and build of their new website, along with the creation of a :90 manifesto video and various marketing materials. The one key takeaway? The power that can come from working with the same, multi-talented team across both a large web build and a scripted :90 video (and advertising and collateral creative) in terms of the unity of the creative vision.