Mercedes-Benz

Creating the interactive, globe-trotting Toronto and Montreal Show Auto booth for Mercedes Me.

Mercedes-Benz wanted to highlight both its new vehicles, as well as its innovative Mercedes Me Connect app, during the 2018 Montreal and Toronto Auto Shows. The solution was to create an Auto Show booth that emphasized the power of personal touch, allowing people to interact with a car live- streamed from London (UK) using the app. This was augmented by wooden keychains with visitors’ selfies laser printed on it, and a gauntlet of social creative across all the new models for one of the world’s premier auto brands. The one key takeaway? That you can fairly easily live-stream a car from across the world, and laser-print a selfie on a wooden keychain in under 5 minutes.