Mother Raw

The evolution of a cherished organic plant-powered brand.

Reunion Foods came to Stack to help take their beloved Michelle’s Rawfoodz brand of organic dressings, sauces and dips, and introduce it to the world anew as Mother Raw. Zulu Alpha Kilo had already created the brand positioning, name, logo and packaging, and it fell on our shoulders to take this foundation and expand upon it, design the Shopify website, codify the brand guidelines, and create a wide variety of key creative outputs for launch. The key takeaway? Long-term partnerships are what this industry are built on, as we continued to work with Mother Raw over the following 4 years, including a revamp of our original Shopify website that launched in early 2022.