Creating a global messaging platform and a novel new donation tool for a critical cause that impacts millions.
World Vision, in partnership with our friends at The Moment, were developing a global product to provide life-saving tools for people living in fragile places, and it needed arresting messaging, landing pages, and creative to drive new, flexible donations. Stack joined the team to create the global creative platform that hinged on how life can change in a flash, expressed through digital ads, email strategy and creative, and a new donation tool to provide easier, flexible ways to donate. Everything was packed up into a robust set of templates, and UX and creative guidelines for all 25+ World Vision offices around the world to follow. The one key takeaway? That a campaign can only work if the messaging, creative, user flows and actions all tie together, while considering technical variabilities across markets.